Avasol is made in California by our good friend Chris and his family. It's made with New Zealand and imported ingredients

It'a simple: we need to use zinc oxide in our sunscreen to protect you from sunburn. Zinc oxide is a mineral, not a vegetable and can't be certified organic. Unfortunately in this case, to be certified by the USDA's National Organic Program Standard for organic products, our sunscreen would need to contain at least 95% organically produced ingredients. Even though it's technically natural and of the highest possible purity, we need more than 5% zinc oxide to make an effective sunscreen.

The natural standard for personal care products is based on natural ingredients, safety, responsibility and sustainability.

Natural Ingredients: A product labeled "natural" should be made up of only, or at least almost only, natural ingredients and be manufactured with appropriate processes to maintain ingredient purity.

Safety: A product labeled "natural" should avoid any ingredient with a suspected human health risk.

Responsibility: A product labeled "natural" should use no animal testing in it's development.

Sustainability: A product labeled "natural" should use bio-based ingredients and the most environmentally sensitive packaging.

What we mean by "safer for the people" is that:

We take great care in selecting the best and safest ingredients we could find from the best farms and suppliers.

We use our products every day, for ourselves, our children our family and friends.

We have independent labs conduct tests (on humans only) for both effectiveness and safety.

What we mean by "safer for the ocean" is that:

Our ingredients are 100% bio-based and are the safest that we can find for the ocean and other aquatic habitats.

We have also made a tremendous effort to create completely bio-based and plastic-free packaging with the introduction of our stick product. It is a huge challenge, but we will be continually working towards improving the sustainability and earth-friendliness of all our other packaging as well.

Reality check...everything in nature is made up of compounds with chemical names (Like H2O). So, to say "chemical free" is misleading, irresponsible and nothing more than marketing hype. What is usually meant by "chemical free" is the absence of Chemical UV-absorbers like oxybenzone, preservatives like pardons and a variety of toxic petrochemicals widely used in personal carte products. While we personally like the idea and seek to live as "chemical free" as possible it is important to acknowledge that not everything that is "chemical" or synthetic is bad for you. Conversely, not everything that is "natural" or "organic" is guaranteed to be good for you. "Chemophobia" is neither productive nor rational. Use common sense, and when in doubt, remember: it's not worth taking a risk with your health.

Thanks for asking, because "reef safe" can be a misleading claim. What manufacturers generally mean by "reef safe" is that they simply don't contain compounds like oxybenzone, etc. It is now proven that these chemicals damage fragile reef habitats. The problem that I have is that I consistently see sunscreen claiming to be "reef safe", yet are full of other ingredients (Nano zinc and titanium, alumina , etc.) that are known to be toxic to the base of the ocean food chain. It is a complex issue and one that we take very seriously. We don't have all the answers, so we need to be very careful, with both what we claim and what we do. Our claim is that Avasol is "safe for the ocean". Our ingredients are 100% bio-based and are the safest that we can find for the ocean and other aquatic habitats. We have also made a tremendous effort to create bio-based and plastic free packaging with the introduction of our stick product. It is a huge challenge, but we will be continually working towards improving the sustainability and earth-friendliness of all our other packaging as well.

The bottom line is that if you can find a more reef and ocean safe product, please let us know!

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Use this text to answer questions in as much detail as possible for your customers.

Use this text to answer questions in as much detail as possible for your customers.

Use this text to answer questions in as much detail as possible for your customers.